What to do after you’ve published a blog? Don’t just sit there and expect traffic to come flooding in… Go promote it with this 15 minute checklist.
For a business lead generation website, the answer is simple: create more content.
Creating more content really means blogging. Sure, you can make more service pages and other landing pages. You can even make more content about specific areas you serve to hit those keywords or create more content specific to your company’s culture, values and team. However, the most impact will probably come from the blogs you write.
Finding a theme that suits your site’s purpose is the first thing we need to look at. What do you want your user experience to be? Is your site aimed at getting and converting leads or is it showcase of your work? Once you have worked out how your site will function using specific keywords in the theme store search bar will narrow it down to themes that have been made for that purpose. For example if we are creating a website for an insurance Broker searching keywords such as “Finance Theme” or “Insurance Theme” will bring up themes that have been made for this purpose. These themes will likely come will all sorts of plugins and editors, some of our favorite editors to recommend are Elementor, WP Bakery and Gutenberge. These can be really helpful especially when it comes to the next tip – Responsiveness
I often get asked ‘what can I do to boost the SEO of my website?’ Or ‘how can I rank for our main industry keywords?’
For a business lead generation website, the answer is simple: create more content.
Creating more content really means blogging. Sure, you can make more service pages and other landing pages. You can even make more content about specific areas you serve to hit those keywords or create more content specific to your company’s culture, values and team. However, the most impact will probably come from the blogs you write.
Search Engine Marketing (SEM) is the use of search engines to increase visibility and clicks to your website and online marketing platforms. Find out more in this guide to the fundamentals.
In this video that is less than 2 minutes long, I tell you why you should give Google ads a try and which kind of websites or campaigns they work best with…
I’m going
to start with another question…
What percentage of all online experiences begin with a search engine?
The answer is 93% (at least according to Brainstation)
But what
if you don’t appear on page one of Google for your keywords? Perhaps your SEO
sucks?
Well… this is where Google Ads can help.
At North
Shore Digital we typically use Google ads in 3 ways:
Increase e-commerce sales
Generate more leads for your business
Boost Awareness of your product or service
We do account setup, design brief, optimization and monthly analytics/reporting.
For e-commerce, we don’t get paid unless you sell products and your return on ad spend is at least 100%. It’s virtually risk free!
If you know anybody interested in Google ads, let me know or visit this page for full details on our Google ad plans:
Andrew Jackson lives on the North Shore and does SEO and digital marketing for a living. He is passionate about footy, DJing, craft beer, and of course, his family. He is married with 3 lovely daughters.
In this short 1 minute video, I explain why SEO is important for your business. I begin by asking you three important questions… Watch the short video below:
Why is SEO important for your business?
To start with, I’ll ask you 3 questions:
How many websites do you think there are in the world?
The answer is a lot… For sure… It’s nearly 2 billion as of October 2019.
How many factors does Google use to rank websites in its search algorithm?
The answer is over two hundred.
How many clicks take place on page one of Google?
The answer is as high as 95%.
The answers to the above questions mean ranking on page one of Google for your target keywords is not only critical; it can be complex.
This is
where North Shore Digital helps. We focus directly on SEO and analytics.
I also
teach SEO downtown at Brainstation Vancouver so I keep up-to-speed with all the
latest changes.
Andrew Jackson lives on the North Shore and does SEO and digital marketing for a living. He is passionate about footy, DJing, craft beer, and of course, his family. He is married with 3 lovely daughters.
Search Engine Marketing (SEM) is the use of search engines to increase visibility and clicks to your website and online marketing platforms. Find out more in this guide to the fundamentals.
We provide content that has form and function. The most beautiful, engaging, scintillating and informative piece of content is no good to your business if the right customers aren’t reading it.
YouTube is a powerful video search engine (in fact it’s the largest search engine behind google with 3 billion searches a month). Find out if you should be doing YouTube content marketing in this article.
