SEO & SEM Configuration
Advanced Mobile SEO
Image & Speed Optimization
Website Optimization Checklist
A list of all the optimizations we do to improve your site
|Hosting/Server||Hosting||Check hosting environment for speed and performance.|
|Hosting/Server||SSL/HTTPS||Configure website to be secure for encrypted data exchange e.g. when forms are submitted. Perform SSL test.|
|Hosting/Server||CloudFlare||Route site through Cloudflare for extra speed and security.|
|SEO / SEM Analytics Tools||Google Analytics||Set up Google Analytics for the website if it doesn't exist. Turn on advanced tracking features.|
|SEO / SEM Analytics Tools||Google Search Console||Set up Google Search Console for the website if it doesn't exist. Check for any crawl errors, submit sitemap and configure all other options.|
|SEO / SEM Analytics Tools||Google My Business||Set up and verify Google My Business if it doesn't exist.|
|SEO / SEM Analytics Tools||Google Knowledge Panel||Check for Google Knowledge Panel and claim/optimize if it exists.|
|SEO / SEM Analytics Tools||Bing Webmaster Tools||Add site to Bing Webmaster Tools|
|Search Engine Tools||Platform Dependent||Based on platform used e.g. WordPress, Shopify or SquareSpace, set up SEO tools to improve rankings.|
|Search Engine Tools||XML Sitemap||Configure sitemap to include/exclude relevant pages/posts.|
|Image Optimization||Bulk Image Optimization||Bulk edit all images to improve page load speed.|
|Image Optimization||Add Keywords to Images||Add keywords to existing images and configure for auto-adding to new ones (if on WordPress).|
|Speed Optimization||Caching & Minification||Use appropriate method for improving performance and speed of the site e.g. use W3 Total Cache for WP sites.|
|Speed Optimization||Optimize Database||Remove unnecessary entries, spam comments & post revisions.|
|Advanced Mobile SEO||AMP||Install & configure AMP for the site to rank and show up better in Google's mobile rankings.|
|Advanced SEM||Rich Results||Configure schema for the website and check site is showing rich Google search results to improve clicks and impressions.|
|Website Promotion||Social Sharing||Check and configure social sharing icons to encourage promotion of website content.|
What Exactly Do I Get?
The Long Form Process Details...
Before ordering the optimization for your website, you may be interested in receiving a free one page SEO visual audit report. In this, we share with you a current snapshot or audit of how your site is currently performing for speed with a focus on your target geographical location. We can show how your site performs for desktop and mobile using a variety of industry standard tools.
We then agree on a timeline and plan for speed & technical optimization. We may also mention an estimate of what kind of levels of success are reachable with your current website infrastructure. Your hosting plan may be holding back your website speed as well as your content. If this is the case, we will inform you, share info, and make suggestions. This was the driving factor as to why we now provide a SEO Hosting Package for WordPress since many past SEO clients have struggled with hosting, and consequently moved to us.
In order for us to perform optimization, it is necessary for you to provide us with requested account access that will be sent to you.
In some cases, we may decide to clone your site to a test environment on our own servers. This is less risky and will enable us to test different optimizations on your current site without us affecting your live site.
Whether on the cloned or live site, we run through the optimization checklist (see above), which is similar to what you would experience when you take your car to a mechanic for a checkup. Yes, websites need oil changes, too!
As well as technical optimization, we run through a checklist of SEO & SEM configuration that we recommend all websites go through in order to improve visibility and click-through rates from Google search rankings.
We send you a report & checklist of what was done to your website (similar to what you might receive at the garage after taking your car in for a check-up).